It's been a while. I can't remember how I first ran into Bill, but as soon as I did, I knew he was one smart cookie.

We have had so much fun over various platforms over the years, but, I think on the regulators was the best blast.

Every week covering what's new, what's horendous and just enjoying our industry was and is fantastic.

There's not many people you can chat to about patents what they mean and how we might interparate them. Bill tool this further to then create actionable insights for people who were committed to learn and become better marketeers.

There are many rogues and charlatans in our industry unfortunately. But Bill is a shining light example of professionalism, passion, dedication and how hard work and guile pays off.

A true professional, a true gent and a true friend. If you had a question, if you had a train of thought but weren't quite sure; Bill would help you formulate the thought process.

Get well soon my friend, nothing keeps a true winner down.