What do you do when none of the SEO articles make real sense?
You can go the easy route and follow the magic recipes and seek someone, something, anything online that could really explain how things work in your industry.

That's how I think of Bill: the human who goes above and beyond to understand things to share it with others.

Back when I was learning and expanding my understanding of SEO, there was no one doing this in my native tongue. Just endless translations of the same things over and over again.

Merci Bill.
Merci beaucoup.