Bill’s thoughtfulness, generosity, and care helped me well before I even met him. Reading through how he broke down patents and explained the “why” behind the “what” of many an SEO best practice helped me as a young fledgling digital marketer learn and grow quickly. And, helped me hold my own and defuse those really tough clients who relish tormenting the junior agency folk.

When I met Bill in person finally nearly a decade ago, I was awkward, dorky, and in my fangirl mindset was only capable of gushing thanks and inane chatter.

Bill on the other hand was an exemplary human, being patient, kind, warm, and readily offering help/advice then and ever since. His words of encouragement and friendliness just reinforced to me how special this industry is, and inspired me (and countless others!) to also pay it forward, to actively look out for ways to share knowledge and help others.

There’s so much to be thankful to Bill for his knowledge, but the more meaningful impact comes from Bill the human, and how he’s helped bring a sense of community and togetherness to digital marketers across all corners of the globe. Thank you Bill!