Bill not only serves a role in the SEO community that is unparalleled, but he's also one of the most giving, helpful, and selfless individuals I've met in our industry. Before I met Bill in person, I was naturally intimidated by the thought of ever meeting him, based only on the caliber of his articles and not any prior information about what he was like as a person. So when we finally met, I was pleasantly surprised to learn that he was an extremely kind-hearted, warm, generous person with a deep passion for what he does. It has been a serious honor to learn from Bill, and most recently, to collaborate with him on SEO research. Bill, we are praying for you and hope you feel better as soon as possible. Thank you for everything you've done for our community.