I first met Bill on what was at the time known as SEO Dojo in maybe around 2010 and pretty much everything we learned about SEO was attributed to Bill who tirelessly researched patents to put them into layman’s terms for industry. It quickly became clear to me that was the guy to follow and know.

Bill always volunteers his time and is happy to share accurate information. Don’t talk about LSI unless you want to give the poor guy another heart attack. Seriously, stop talking about LSI people!

I’ve met and seen Bill present at various conferences. He’s always happy to talk to everyone and to share knowledge. I really respect that even after decades he is always very on top of all the primary patents that come out that impact search industry. He is a critical part of the success of us all dismissing conjecture with reinforced fact from Google’s engineering team and how it connects objectively so we can put the pieces together to really appreciate where the puck is going.

He is loved by us and we owe much of our success to his pursuit of knowledge while sharing it with the world. We love you Bill stay thirsty!