Bill has been my hero for years. His genius has inspired me to be better, look deeper, and never assume anything. We met online several years ago through mutual friends and I was completely starstruck. A speaking engagement near his neck of the woods in Southern California prompted me to rack up the courage and ask if he'd like to attend. Bill, without a second thought, said he'd be there.

After the event, Bill gave me an honest critique and some much-needed mentorship feedback. Within minutes, he had the attention of all the guests and I was the sideshow. Bill is by far the smartest, kindest, and most incredible SEO expert I know. It's an honor to be his friend and I hope the two of us will meet again next year when the world starts to settle into the new normal.