I remember the first time I met Bill in person. I had lunch with Bill and Alan Bleiweiss in Carlsbad, CA, in the summer of 2016. Bill was great to talk with and at that time, I was really starting to go all-in with LSI keywords. Both Bill and Alan corrected the errors of my ways and put me on a much better path.

Whenever Bill writes a post, it's a must-read for anyone in the industry.